The "Business" of College
College is the most profitable "Non-Profit" Business in America. If you don't understand the "Game", you will pay MORE. Here are some important things to consider to prevent yourself from being a statistic.

One of my favorite things to do is to analyze financial data. I have been doing it since college. I know that sounds weird and geekish, but many times I discover unique data that others never or rarely cover.

In this case, it’s college endowments. The National Association of College and University Business Officers (NACUBO) recently issued its annual report, regarding the current state of college endowments. So let me give you some statistics on these so-called “non-profit” money making machines called… colleges.

NACUBO gathered endowment (the college’s investment accounts) data from 809 U.S. colleges and universities and found that these institutions’ endowments returned an average of 12.2% for the year 2017, compared to -1.9% for 2016.

What? The Dow increased 24.4% in 2017 and 13.4% in 2016! Are you telling me that these billion dollar endowments can’t hire investments managers that can beat the Dow? Evidently not. Here’s the 10-year comparison of the average rate of return on endowment investments:

Here’s a real eye-opener! The breakdown of each of the 809 U.S. college endowment funds used in the survey, and the size and percent increase or decrease in their average return from 2016 to 2017. You have to scroll through the list. You can download the full breakdown here. Remember these are "non-profit" institutions and all those zeros are BILLIONS.
Now let’s take a look at the breakdown of the total market value of the endowments based on the size of the schools:
Here we have the five primary asset allocations for investments tracked in the endowment study. Notice the category where the colleges put their endowment money into called “Alternative Strategies”. These are investments that most financial advisors would NEVER put their client’s money into; such as leveraged buyouts, mezzanine debt, distressed property debt, M&A funds, venture capital, hedge funds, long/short (put/call) options, 130/30 strategies, derivatives, commodities and managed futures.

Can you believe it? The largest college endowments in the country (over $1 billion) put an average of 57% of their endowment investments in these potentially risky investments. No wonder they can’t beat the DOW! I’m surprised I did not see Bitcoin on the list. Here’s the NABUCO analysis.
Endowment Data Exposes Why Tuition Prices Don't Need To Increase
There you have it. This data on college endowments exposes how much money they have saved up and what they earn on it. But what about college pricing and endowment size? I mean, why does Harvard raise their tuition costs every year when they have $36 billion in their investment coffers (endowments)? That’s enough money to give every student that attends Harvard a free education for over 200 years!

Havard is just a big one, every college raises their tuition year after year, regardless of endowment size. And now we hear these “non-profit” colleges complaining that they may have to increase their tuition prices even more to offset the new Tax Cuts and Jobs Act hit on their endowments. The provision imposes an annual 1.4% tax on endowments at schools with at least 500 students and endowments of at least $500,000 or more per student.

Lawmakers have criticized that schools like Harvard are hoarding sizable non-taxable endowments that could be used to lower tuition costs or provide more financial aid for students. However, the colleges are all crying the blues, even though, according to the Chronicle of Higher Education, only 30 or so elite, private colleges will be affected.

Anyways, I’ll leave it to all of you to determine who the bad guys are in this scenario. Here is NABUCO's full press release. You should read it. Most importantly, as a business owner you should realize that college is a business and it is always about the money. In order for you to come out the other end without getting ripped off, you need to put together a solid plan. 

Stefan Belhomme is a Certified College Planning Specialist based out of Pinehurst, North Carolina. Stefan specializes in College Financial Planning for Small Business Owners and Real Estate Investors. If you want to learn more about Stefan, check out his About Us page.

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